The One Thing That Can Change Your Life

“What’s the ONE Thing you can do such that by doing it everything else will be easier or unnecessary?”
– Gary Keller, The ONE Thing

When it comes to life… it can be hard. You live on a planet with 7 billion other people; that’s nine zeros. And every single day, every single one of those people is living their own life; creating their own story. It’s a distracting place to say the least. And then you’ve got all these people, like me, throwing stuff out there to get your attention like you needed something else to distract you. Well, that’s certainly not my goal, and hopefully I accomplish the opposite.

With so much going on, and so many choices to make in your life, it’s often hard to know which direction you should go in. There’s so many cool people doing so many cool things that you just might want to do it all, and master everything that you possibly can. You may be focused on what everyone else is doing and what you’re not doing. This is where the concept of focusing on one thing comes into play.
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The Avatar Business Model

“Water. Earth. Fire. Air. …”

If you’re somewhere around my age, you may have grown up anticipating those words every saturday morning when Avatar: The Last Airbender was airing on TV. Then you rewatched it in high school, and then college…. and then after college because it’s just that good!

If you have no idea what I’m talking about, I’m sorry, but you can go get a brief introduction by watching the show’s intro sequence. Yes, it’s an animated kids show, but I promise you’re never too old for it.

Now on to the good stuff. There’s this scene [00:40] in season 2 episode 9 where Uncle Iroh lays out a little wisdom for Zuko regarding the four elements and the Avatar. He goes through each element naming their strengths, and as he touches on each, he draws them in the sand with a stick to form what I have created in the image above. I’m here to tell you that this image, and what Iroh says, provides a business model that epitomizes true success. 
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Brand Development

Unleash Creativity: Why You’re More Creative Than You Think

What is creativity?

Contrary maybe to your own personal beliefs, you are an extremely creative person! Humans are born creative beings. I’m tired of people saying “I’m not creative; I can’t draw”. The two concepts are completely unrelated. Someone who has the talent of drawing is not necessarily super creative, and someone who can barely draw a stick figure can be extremely creative! Creativity is a measure of unique idea production. Generate new ideas. It’s not necessarily that they need to be original, but that you have the ability to generate multiple solutions to problems and constructively build on existing ideas.
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How to Learn Anything in 7 Steps

Since we have established that you probably won’t use 95% of what you academically learn in college (unless you’re in the medical or engineering field), it’s time to focus on obtaining the skills that you actually need to pursue your dreams. You’re no longer forced to be lectured for specified amounts of time. You have complete freedom to learn about whatever you want to learn about, no core classes or prerequisites to stand in your way, and the internet has all the resources you need. Remember the 80/20 rule? School gives you 20% of what you need for 80% of the time and effort you put in. Now you have the opportunity to get 80% of the skills and knowledge you need for 20% of the time and effort.

The information you need is out there, you just have to know what you’re looking for.

“I not only have all the brains I have, but all the brains I can borrow”
– Woodrow Wilson

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5 Things I Wish I Learned In School

For starters, I am very grateful for the education I’ve received. I know that not everyone in this world has access to the resources that I’ve been blessed with, and I don’t take that for granted. I gained much valuable information in college from the mentorship of great professors, and it is through my college education that I’ve been able to have so many great cultural experiences and broaden my world view.

Secondly, if you are pursuing a career in the medical field, engineering, or rocket science, you should probably disregard a lot of this post. Your academics are important. This is more directed towards the arts and soft sciences.

Over the past couple of months I’ve had time to reflect and evaluate my college experience. As I said above, I’m very grateful for the experience I had, but, with the prices of higher education rising at an alarming rate, there are some things to be considered. Here are 5 things I’ve learned since graduation:
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Brand Development

The Scary Things: The Fear of Pursuing Your Dreams

The Binding Power of Fear

When you were a kid in bed at night, did you ever hear a noise, see a shadow, imagine something in your closet or under your bed, and it caused you to freeze up in fear. You were too scared to move a muscle because if you made a noise, if there was something there, it was would notice you. If you moved it would some how make whatever it was in your head real. You may conjure up enough bravery to stick your head under the covers to hide away and avoid seeing it, but somehow, if you just stayed there, frozen in silence, it would just go away.

1. I totally get it. I experienced this a lot as a child.

2. This is literally the most irrational and worst way to handle this situation.

If there really was an ax murderer in your closet, and you react by freezing up, you’re going to get your head cut off with your back turned. I mean, even our young brains know that there’s really probably nothing in our closets, but fear holds us in our place. I’d bet there’s about 99.9% chance that the closet is free of ax murderers, killer clowns, and goblins, but there is always that .1%. …we live in a strange world, anything can happen. I’ll give you that .1%. But should you let that .1% dictate your ability to go to sleep? In reality, the best solution would be to get out of bed, check out your closet, find a reasonable explanation for the weird shadow or noise you heard, and then go get yourself a good night’s sleep. If you let fear bind you, you won’t ever make a move. This fear is literally keeping you from your dreams. I want to talk about the fears figuratively keep you from your dreams.
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Brand Development

Stay the Course

Setting Sail

“You don’t have to be great to start, but you have to start to be great.”
– Zig Ziglar

I’m willing to bet that at some point in your life you’ve had a great business idea, whether you meant it to be a business idea or not. I don’t know if you’ve ever been serious about starting a business. I wasn’t until I took the first step in that direction, but you may have thought it would be nice to be self employed. It would be nice to be on your own time. It would be nice to free yourself of your financial chains. You think that you don’t have the skills or means to accomplish your ideas; it would be too much work. But, if executed, it could really become something. It’s that dream that you’ve never pursued. It may be a very distant thought, but you’ve probably had it.
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Income and Statistics

A Month in Review

The big takeaways from my first month:

Your One Thing

Dream big! When I started this blog, I wanted to become a full time blogger. That was my One goal. I recently read the book The One Thing, by Gary Keller, where he talks about dreaming big but going small. The more I push my dreams, the easier it is for me to reverse engineer that dream to figure out my next step right now. The greater my purpose the easier it is to focus on the next small decision. So what’s my One Thing? To build my own marketing firm and serve as creative director. Before I can do that, I need to become a marketing authority online. Before I do that, I need to blog about and learn about marketing. Before I do that, I need to start marketing my website. Before I do that, I need a stable SEO friendly website to market my ideas. Before I accomplish that, I need to optimize my javascript. So what’s my next step? Optimize my javascript.
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