Attempting to establish yourself or brand in the age of content overload is like dropping a baitless hook into the middle of the ocean hoping a fish will bump into it with its mouth open. The odds are not “ever in your favor”. The competition is fierce. It’s scary out there, and it can seem like you are destined to fail. I know that’s how I feel here more often than not.
So what can you do??
Steve Jobs once said “Marketing is about values”.
The face of your business is no longer a logo. It’s you’re face. It’s who you are, and your logo merely represents and symbolizes that concept.
Here are some key foundational values to build your brand upon. Values that people can’t argue you on. Values that you can’t regret holding.
Read more “Create Yourself.”