Brand Development

Create Yourself.

Attempting to establish yourself or brand in the age of content overload is like dropping a baitless hook into the middle of the ocean hoping a fish will bump into it with its mouth open. The odds are not “ever in your favor”. The competition is fierce. It’s scary out there, and it can seem like you are destined to fail. I know that’s how I feel here more often than not.

So what can you do??

Steve Jobs once said “Marketing is about values”.
The face of your business is no longer a logo. It’s you’re face. It’s who you are, and your logo merely represents and symbolizes that concept.
Here are some key foundational values to build your brand upon. Values that people can’t argue you on. Values that you can’t regret holding.
Read more “Create Yourself.”

Life Style

Productivity Is Like Good Toilet Paper: Less Is More

Don’t Cheat on Your Goals

“Multitasking is merely the opportunity to screw up more than one thing at a time.” ― Steve Uzzell

Multitasking, in its truthiness, has become a foundation in modern society. With the ever growing use of technology and the many platforms of social media, we live in a society where it’s really hard to focus up and just do one thing at a time.

Whether you like it or not, you really cannot do two things at once. It’s not how we’re wired. Multitasking is a myth. Our brains merely switch from one task to another task and back again never once focusing on both tasks at the exact same time. The more you try to multitask the more you will lose quality and focus in what you’re trying to accomplish.
Read more “Productivity Is Like Good Toilet Paper: Less Is More”

Blogging

5 Blogs You Should Read Like a Text Book

These are my personal top 5 bloggers that have inspired me and given me the tools and information to begin and maintain my own website. These guys deserve a lot of credit, and each one has their own extremely unique and valuable resources to help us succeed in our own blogging journeys. Each of these bloggers offer their own set of tools regarding Blog Creation, Content Creation and Writing, Design Techniques, and Content Marketing Strategies.
Read more “5 Blogs You Should Read Like a Text Book”

Blogging

Installing WordPress

Now that you have your very own internet real estate (learn how to host your own website!), it’s time to install WordPress so you can begin to customize and create a functional website.

***UPDATE: I have discontinued blogging tutorials for now because there are so many other valuable resources out there. Please use the references available in this post to start your blogging journey.
Read more “Installing WordPress”

Blogging

Domain Hosting

So now that you have your blog idea in mind, it’s time to create a digital foundation upon which to construct it.

***UPDATE: I have discontinued blogging tutorials for now because there are so many other valuable resources out there. Please use the references available in this post to start your blogging journey.

I also had a bad experience with ipage (extremely slow server response times), and have switched to SiteGround. So far I am much happier with my server speed.

Read more “Domain Hosting”

Life Style

Re-Engineering Your Life

Better to put in the work to re-engineer than rush to fully construct a poor design.

Reengineering is a term used to describe a business strategy by which you would rethink the fundamentals of your business. If you were to start this business again today, what would you do differently. Based on the changes in society, changes in the market, and the experience you now have, what would you do differently? It’s not reconstructing the tracks that are behind us, it’s redesigning the tracks ahead of us to move in a new direction.

So let’s apply this strategy to our lives. Are you doing something with your life that you actually enjoy? Answer that honestly. Do you ACTUALLY enjoy what you are doing?
Read more “Re-Engineering Your Life”

Brand Development

Seek to Inspire

“To me… marketing is about values.”

These are the words that Steve Jobs used to open his speech debuting the “Think Different” marketing campaign; revered as one of the greatest marketing campaigns of all time.

The first commercial of which featuring those famous words written by creative directors Rob Siltanen and Ken Segall:

“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. They push the human race forward. While some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones that do.”

“Think Different.”

There’s no formula for greatness. No great person to ever live was the same as another. They are all different.

Einstein, da Vinci, Gandhi, Lincoln, Shakespeare, Galileo, Plato, Jobs, Gates: They all did very different things.

So what do they all have in common? They inspired other people to think differently.

Read more “Seek to Inspire”